This image was created almost all in Maya with a little post production in Photoshop. I'd used Mental Ray with FG and HDRI and some SSS materials. All modelled in Polys.

It was made to Itautec, a computer company that sells hardware, software and network solutions. And that concept is represented through a toy box with all stuff you need.

The portuguese title on the box means "That's Exactly What I Need".

The ad agency is DPZ and the Art Director is Ricardo Velloso.